Describe How Cultural Differences Affect Product Attributes

Take a look at the following table to see some of the attributes associated with 3 different beverage products. Another one of the most common examples of cultural differences in the workplace is how well and how much someone promotes their contributions.

The Importance Of Cultural Awareness In International Business

100 2 ratings Cultural differences have quite an impact on the product and its attributes and also the type as well.

. Culture is the fundamental determinant of a persons wants and behavior. For instance youthfulness is the beauty goal in America while naturally flawless skin is the beauty ideal in Europe. Different approaches to professional communication are just one of the innumerable differences in workplace norms from around the world.

A voluptuous figure long bouncy hair and tanned skin is considered beautiful in Brazil. Data from a 2013 study by economists George Halkos and Nickolaos Tzeremes in the Journal of Environmental Economics and Policy. Cultural prohibitions against consuming products such as alcohol or meat or cultural preferences for styles of clothing make it easy to understand some buying patterns.

When people come from different backgrounds they come with the different ways they view things. The meaning of shapes colours and iconic features can also have different cultural significance. Using the physiological safety social and personal PSSP hierarchy of needs discussed in the lecture analyze a recent purchase.

Fairness is coveted in most Asian countries. Learn about individual differences among children and how they affect different areas of growth including cognitive. Attributes are detailedobjective facts like color price material shape etc.

You provide a luxury service and your average customer has different demographics from the rest of the population in the city. Education Has an Impact on the Importance of Product Attributes. Waiting to be recognized.

The list of tangible and intangible product attributes is near enough endless. Cultural Differences and Customers Feeling of Security Consumer perceptions about the safety of sharing sensitive or personal data such as in the case of online purchases varies across countries. Generally from all angles people are emerging from different parts of the world.

The point Hernandez Wright and Rodriguez make is a good way to differentiate between product attributes and benefits. Cultural ethnocentrism refers to the belief regarding the superiority of ones own culture over that of the others. Benefits are often imagined effects like paying rent in the future satisfaction happiness status beauty etc.

Provide two examples showing how culture influences the purchasing process. Some use silverware some chopsticks and some use fingers or bread. Cultural Differences in Business.

We review their content and use your feedback to keep the quality high. Some cultures prefer more ornamentation than others so that for example products intended for East Asia display decorative scrolls and artwork. For example Fanta soda is orange flavoured for the North American market.

Explain which of the needs in the hierarchy it addresses directly. The most commonly used product attribute is probably brand one of the many attributes available for all items in your database. The organizations in order to sustain and succeed need to have a global exposure and presence and hence the product attributes vary as per the culture of the geographical region as well for example Subway generally does not serve beef products in India because it is a religious sentiment in a country like India again pork products are also not available in various countries.

For instance the formality of address is a big consideration when dealing with. Material makeup or ingredients. This is why cultural awareness is so important.

As manufacturing operations are relocated around the world the efficient movement of goods is becoming more and more important. So as we can see culture can affect international business in many ways. If you use these cultural differences at work as an opportunity to learn from each other you can make it a much better and humanized workplace.

View the full answer. Foresight a willingness to encourage colleagues and staff communicativeness trustworthiness a dynamic presence. Thus the fact that culture affects how an individual behaves is an undeniable factor.

Culture influences every part of an individual. Culture also affects consumers perspectives in this way because after all the consumers belong to the society. Experts are tested by Chegg as specialists in their subject area.

Due to recent competitive developments you feel the need to learn more about your customers. How Culture Influences Behavior. These cultural differences must be taken into account to determine whether products are suitable for a market or whether they can be adapted for greater business success.

However culture plays a huge role in our ideas of beauty. There are 9 attributes listed and each attribute can have only one value. Who are the experts.

Research shows that culture sub-culture and social classes are particularly important on consumer buying behavior. But others are more subtle. Cultural behaviours such as household size or the role of women in managing households also influence who buys certain products or in what size.

However such an attitude would not work in the global environment or the global markets. Early childhood development is impacted by external and internal factors. You specifically want to know how they choose your services over that of the competition.

In essence when you have two or more differing views opinions assumptions or presumptions come together the result can be negative due to a lack of understanding between the two. Food and eating provide dramatic contrasts with different cultures adopting very different behavior. Logistics providers are responsible for the movement of goods and face different cultural challenges in each region that these goods move.

Cultural values influence a myriad of topicseducation wealth distribution government oversightbut the extent to which these values influence environmental attitudes is not well documented. List of 15 Product Attributes. Difference between the means in terms of brand name the results of the descriptive analyses show clearly that consumers who live in the northern cities such as Taipei and Tai Chung pay more attention to style and value brand names when purchasing clothing.

These attributes include. All the items that are in your database are coded for several. CT Business Travel has put together a useful infographic for a quick reference of cultural differences in business etiquette globally.

Explain which of the needs indirectly influenced your decision to purchase. Cultural Affects on the Global Supply Chain. Heres a comprehensive but by no means exhaustive list of product attributes.

Having a slender figure is.

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The Importance Of Cultural Awareness In International Business